LE TIGRE GLOBAL 2021 360 BRAND CAMPAIGN: HEAR US ROAR
The Le TIGRE consumer fearlessly stands out and makes a statement. As the world was struggling, our tigers continued to roar bringing fashion to their homes and local areas in quarantine. Now as fashion takes back the concrete jungle, LE TIGRE brand roars alongside its consumer back into their every day lives with bold color, vibrant attitudes and as strong as ever. As the world begins to heal, Le TIGRE encourages its audience to allow the global pandemic to unite us instead of divide us. Le TIGRE celebrates the uniqueness of the individual, creating an inclusive and uplifting space for people to roar through fashion and express themselves fearlessly.
LE TIGRE GLOBAL + SHIEKH 2021 INFLUENCER CAMPAIGN
Shiekh Shoes, a major retailer in the streetwear shoe and apparel industry, in primarily California and Texas, partnered with Le TIGRE to promote the launch of Le TIGRE’s Women’s Collection at Shiekh. I created a strategic marketing plan composed of two parts. The first was a launch email to Le TIGRE and Shiekh consumers followed by Instagram, Facebook and Twitter posts by Le TIGRe and Shiekh simultaneously announcing the line drop at Shiekh. I also launched a geo-targeted digital advertisement as well to run throughout the campaign (1 month). The second part was the influencer campaign with Jazz Anderson, TV personality and Radio Co-Host of The Mix Fox Soul, based in Texas. I coordinated for Jazz to conduct a photo shoot at a nearby Shiekh location for the photos and videos to be used to promote the Le TIGRE line at Shiekh across Le TIGRe, Shiekh and Jazz’s social media accounts. The campaign proved successful, earning 253,000+ impressions and 7,300+ actions taken towards sheikh.com across all channels (Organic social posts + stories, email marketing, digital advertising).
